From Sunday till yesterday the sports product industry gathered together at ISPO Munich. Over 80.000 visitors and more than 2600 companies were represented at Messe München. From Indoor SUP, Yoga Session to an outdoor snowboard lift a lot of program was offered.
We checked out ISPO and highlighted some trends we spotted:
Virtual Reality & Video
Video and Virtual Reality can not be ignored at ISPO 2016. Starting with Icaros a virtual reality game and fitness device. Looks out of space, makes fun and trains your body!
But also 360° cameras are coming like Panono which shoots full-spherical panorama images with just one shot. 36 camera lenses enable great images with high resolution.
Last year GoPro bought Kolor a virtual reality company and the impact was visible at ISPO. 360Heros was promoted strongly with VR Goggles all over. But not only market leader GoPro was represented also other action camera producers like Rollei or TnB.
Video content is growing rapidly hence video marketing is getting more and more important. Check out this mastermind example of Robbie Maddisons hell ride for DC Shoe, which won a communication award.
From lightweight E-Bikes like the ones from Freygeist to motorized scooters the ISPO was packed with E-Mobility devices.
My personal hightlight was OneWheel a motorized board with one big wheel. So much fun! Unfortunately at the moment still a bit too expensive for myself! I added there video below
Also Lifts are gettting more mobile: Elisum developed a fully transportable cable lift. It enables you to set up a wakeboard or skiing lift everywhere.
Brands like Adidas and Nike offer customized shoes for some time now but also other sport goods are getting more and more individualized. Ünique Skis presented beautiful personalized wooden skis with Manner Schnitten and Frankfurter on top.
ISPO it was blast! See you next year when we present Stabylizr!
Your GoPro Stabilizer!